Show your pet some good clean fun!! This powerful yet gentle formula actually neutralizes odors - doesn't just cover them up! Baking Soda and Ordenone work together to deodorize and freshen the coat. Vegetable Protein Extract & hydrolyzed Soy Protein help build body and elasticity and leave the coat looking fuller and luscious. Avoid eyes and ears. Pet Head formulas are pH adjusted and free of parabens, petroleum derivatives, propylene glycol, sulfate and DEA. To Use: Wet the coat completely with warm water. Apply shampoo gently, work back to the tail. Lather well into coat. Avoid eyes and ears. Rinse thoroughly and towel dry. Made in the USA.